Why Catit Is Trusted by Cat Parents Worldwide

If you are a cat parent in India and you have been exploring premium cat products, chances are you have come across the name Catit. From stylish drinking fountains to irresistible lickable treats, Catit has quietly become one of the most recognized cat care brands among informed pet parents — both globally and right here in India. But where did it all begin, and why do so many cat owners swear by it? Let us walk you through the full story.

Where Did Catit Come From?

Catit was founded in 1999 with a simple but powerful idea — that cats deserve products designed exclusively for them, not as an afterthought alongside dogs or other pets. From day one, the brand positioned itself as a true cat-first company, building everything around the natural instincts, behaviours, and needs of felines.

The brand started with hydration and watering products, which remain its most iconic category even today. Over the next two and a half decades, Catit expanded into interactive toys, cat litter, premium food, grooming tools, cat furniture, and smart tech-enabled accessories — creating what the brand calls a complete “whiskers to tail” offering for modern cat parents.

Today, Catit has a presence across every continent and is sold in dozens of countries, making it one of the most globally distributed cat-specific brands in the world.

The Hagen Group: The Family Behind Catit

Catit is a brand under the Hagen Group — and that is a name that carries enormous weight in the global pet industry.

The Hagen Group was founded in 1955 by Rolf C. Hagen, a German immigrant who started his journey in Montreal, Canada. What began as a small import business grew steadily over seven decades into the world’s largest privately owned multinational manufacturer and distributor of pet products. The company operates offices and distribution centres across the US, Canada, the UK, Germany, and Asia, and exports to more than 50 countries worldwide.

What sets Hagen Group apart is that it has always remained a family-owned company. Today, the second generation of the Hagen family — Rolf Hagen Jr. along with his brothers Tom and Mark — leads the business, carrying forward the same values the founder built it on. Rolf C. Hagen himself was inducted into the American Pet Products Association Hall of Fame and received Germany’s highest civilian honour, the Order of Merit, for his contributions to the industry.

Catit sits alongside other globally respected Hagen brands like Fluval (aquatics), Nutrience (pet nutrition), Hari (birds), and Exo Terra (reptiles) — each one built with the same commitment to quality and innovation.

How Catit Came to India — And the Role of Maplepets

Catit’s arrival in India is closely tied to Maple Pets International Pvt. Ltd., the company’s exclusive importer and authorised distributor of Hagen Group brands in the country.

Founded in 2019 and headquartered in Indore, Madhya Pradesh, Maplepets has built a dedicated distribution network that makes Catit products accessible to cat parents and pet retailers across India — from Mumbai and South India to smaller cities and towns. Every product available through Maplepets is directly sourced from Hagen’s authorised manufacturing facilities, which means Indian buyers get the same genuine, internationally produced products that cat parents in Canada, the US, or Europe are using.

The importance of buying through an authorised importer like Maplepets cannot be overstated. Counterfeit and grey-market pet products are a real concern in India. Maplepets ensures authenticity, proper storage, and brand-backed quality with every order — giving Indian cat parents the confidence they deserve.

You can shop Catit products in India through maplepets.in or explore the dedicated catit.co.in portal, both managed by the Maplepets team.

Catit Products Worth Knowing About

Catit’s product range covers the complete lifecycle of a cat’s needs. A few of the products that have found a strong following among cat parents in India:

Catit Flower Fountain & PIXI Drinking Fountains — Cats are notoriously reluctant water drinkers, and Catit has long been the go-to brand for solving this. The Flower Fountain offers adjustable water flow with triple-action filtration, and the newer PIXI range even comes with Wi-Fi connectivity, letting you monitor your cat’s hydration habits from your phone.

Catit Creamy Lickable Treats — These tube-style treats have become something of a worldwide phenomenon. Rich in taurine, high in moisture, low in calories, and available in flavours like Chicken, Chicken & Lamb, Salmon & Prawns, and Tuna — they are as much a bonding tool as they are a treat. In fact, Catit Creamy has grown into one of the best-selling creamy cat treats in the world.

Catit Senses Toy Line — The Senses range of interactive toys was one of Catit’s original launches and remains one of its most beloved. From the Senses 2.0 Super Circuit to the Treat Puzzle and Digger, these products are designed to engage a cat’s natural hunting instincts and provide both mental and physical stimulation.

Catit Go Natural Cat Litter — Made from responsibly sourced, biodegradable materials like pea husk and bamboo, this litter line has earned fans for its low-dust formula, good odour control, and eco-friendly approach.

Catit PIXI Smart Feeder — A programmable automatic feeder that works with an app, letting busy cat parents maintain consistent feeding schedules even when away from home.

Why Cat Parents Trust Catit So Much

This is the real question, and the answer comes down to a few things that Catit has done consistently well over 25+ years.

Dedicated to cats, not a general pet brand. Catit does not make dog beds or bird cages. Everything — every product, every design decision, every research effort — is focused entirely on cats. That kind of specialisation builds a level of expertise that general pet brands simply cannot match.

Research-backed design. Catit’s products are developed with a deep understanding of feline behaviour. Whether it is whisker-stress-free feeders, water fountains that appeal to a cat’s instinct to drink from moving water, or toys modelled on natural hunting patterns — there is genuine thought behind every product.

Innovation that keeps pace with pet parents. The introduction of the PIXI Smart range — Wi-Fi-enabled fountains, feeders, and camera-based monitors — shows that Catit is not resting on past success. The brand consistently invests in new technology and eco-friendly solutions to stay relevant.

A 25-year legacy with zero recalls on food. Longevity matters in pet care. Catit has spent over two decades building its reputation, and its food range, to the best of available knowledge, has never been recalled — a record that matters deeply to cat parents making decisions about what goes into their cat’s body.

Backed by 70 years of Hagen Group expertise. When you buy Catit, you are not just buying a product — you are buying into an ecosystem backed by one of the most experienced pet care companies in the world.

Recognition among consumers and trade alike. In a recent research study, Catit was identified as the most recognised cat accessory brand among cat owners. The Hagen Group was also named a 2025 Pet Age Vanguard Awards recipient, recognising outstanding innovation in the pet industry.

Finding the Right Cat Care Essentials for Your Cat: A Final Thought

The growing popularity of premium cat products in India reflects a wider shift — cat parents are increasingly informed, intentional, and willing to invest in their cats’ wellbeing. Catit fits neatly into this shift because it meets cat parents exactly where they are: looking for products that are functional, safe, scientifically considered, and genuinely good for their cats.

Whether you are searching for the best cat water fountain for indoor cats in India or looking for premium lickable cat treats that support hydration and taurine intake, Catit — available exclusively through Maplepets in India — is a brand that delivers on both fronts consistently.

The trust that cat parents worldwide place in Catit is not accidental. It has been built carefully, product by product, over more than two decades. And with Maplepets bringing that same standard of quality to Indian doorsteps, cat parents across the country now have access to the same globally trusted care their cats deserve.

Shop Catit products in India at maplepets.in | For trade and distribution enquiries: sales@maplepets.in / +91 7225002229